Nomie
Nomie
Just-Add-Water Meals for Kids
- Brand Identity
- Packaging Design
- Illustration
- Copywriting
- Product & Lifestyle Photoshoot
- Web Design
In Collaboration With
- Brand Strategy: Kelly Bennett
- Launch Strategy: Danielle Calabrese
- Photography: Jamie Pearl
- Web Development: ZigZag Creative
- Animation: Jeff Webb
What if kids’ meals could be just as easy as snacks? That’s the question that sparked Nomie: high-protein, freeze-dried meals made with simple ingredients that transform into a nutritious dish with just a splash of boiling water—no prep, fridge, or microwave needed. Pretty dang genius, huh?
After serious R&D and guidance from pediatric nutritionists, Nomie developed a pouch that could take kids’ meals from pantry to plate, all in one package. When Benita came in, the product was ready. The challenge was that there wasn’t anything else like it on shelves. Traditional kids’ food typically fell into one of two camps: baby-forward and too kid-ish or clinical and decidedly parent-facing. Our goal for Nomie was to bridge that gap, making parents immediately want to reach for it, and kids excited to come back for more.
The secret sauce: Put fun up front, without burying the function.
