Wobble
Wobble
Grass-Fed Gelatin Mix
- Brand Identity
- Packaging Design
- Illustration
- Web Design & Copywriting
In Collaboration With
- Brand Strategy: Kelly Bennett
- Launch Strategy: Danielle Calabrese
- Web Development: ZigZag Creative
- Marketing & Social Strategy: Cult and Culture
- Photography: David Kitz
- Sales & Growth: Erin Barre
Purna wanted a kids jello brand and through the process and after riffing off of strategy, we didn’t want to isolate to make it only for kids because there’s so much nostalgia and fun in jello that makes any kid or adult both want to enjoy it
Wanted it to feel very classic and timeless - something that had the same warmth of something that has been around forever and keeps that classic feel
The idea for her brand was to create something for her kids to enjoy that was BFY - for sick, after school snack, vitamins, what is that and there’s so much junk in this world and she wanted to cut down the basics - fun after school snack that feels FUN - fun has been huge for her the whole way through
Inspiration was primary colors, nostalgia, just add water, simple but playful, kid inspiration came through not only to relate to kids in our day but also the kid at heart whose buying the product through colors seen in schools etc. The fun illustrations came from shape play and movement with the
